Advertising Value

Presently each of the top ten rated shows among African Americans features predominantly black casts. A majority of African Americans state that they pay more attention to commercials that run during African American-oriented programs. Television advertising that targets the African [...]

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Appreciating Value

African Americans are, economically, the largest and fastest growing ethnic market in the U.S. The African American market represents more than 39 million people, more than 17 million households and more than $700 billion in buying power (or two out [...]

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Economic Value

African Americans spend nearly $4.5 billion per year on cable television services. African Americans are also the nation’s fastest growing group of on-line subscribers and represent 25% of the nation’s Home Box Office® and Showtime® subscriptions.

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Subscriber Value

African Americans are television’s heaviest and most loyal viewers, watching 77.4 hours of television per week, 40% more than any other group.  Yet, none of the currently available news channels rank among the top 20 rated networks for African Americans.

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Industry Research

Industry Research

BTNC has commissioned industry research and polling data in addition to compiling several academic research studies in its effort to evaluate African American viewing habits and programming needs. A sampling of these research studies, surveys, and polling data are available here for your review.

BTNC Introductory Video

BTNC Introductory Video

BTNC Managing Partner, JC Watts, Jr. would like to welcome and introduce you to Black Television News Channel. Video length: 10 minutes

Economic Impact Study

Economic Impact Study

In November of 2012, The Center for Economic Forecasting and Analysis at Florida State University conducted an in-depth study concerning the economic impact BTNC will have on its host community. The study determined that BTNC will generate $33.6 million in economic stimulus for its host city.

  • BTNC Exec Summary

    BTNC Exec Summary
    BTNC will be a unique, multi-platform news and information resource produced for subscription television’s most lucrative viewing audience: African Americans.

  • BTNC Business Model

    BTNC Business Model
    BTNC will be an innovative, life changing network designed to inform, educate, inspire and empower it’s African American audience.

  • Management Bios

    Management Bios

    • J.C. Watts, Jr., Chairman & Co-Manager
    • Bob Brillante, Co-Manager
    • Frank Watson, VP/General Manager
    • Steve Pruitt, VP/Legislative & Regulatory Affairs

     

     

     

  • News & Announcements

    News & Announcements

    • Florida A&M University Letter
    • Letter from Mayor Marks, Tallahassee
    • Comcast Press Release
    • 18 Month Program Trial Air Check Video
    • MBC News Promotional Video